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It’s a hill we will die on at Frisson Media:
Running a founders’ video as a top-of-funnel ad.
Founder’s videos are one of the easiest strategies we use to get immediate runs on the board for new clients we onboard.
They build trust, friendly familiarity and relationships with both cold and warm leads.
Earlier this year, we released a founders’ video for a new client that helped drive a 250% increase in revenue within the first eight weeks.
A few of our accounts are very “niche” in what they sell.
Acquiring customers via paid traffic can be a battle at times…
The good thing is, we have a reliable lifeline to keep the ship sailing:
Email marketing.
This is the tool we leverage for maximising repeat purchases.
And when it comes to these accounts?
We mail ALL the time.
An uptick in trolls and haters.
It’s a common theme with our clients at Frisson Media.
We released a bunch of new ads for a client earlier this year.
A few days after launching them, their team reached out concerned about the increase in negative comments.
Funnily enough, sales had also increased significantly since the ads rolled out.
One area of marketing that a lot of people neglect?
Instructional content.
Instructional content isn’t super popular in the eCommerce space.
While brands love flexing UGC and talking up their products, they don’t necessarily spend much time discussing how to USE their products…
If anything, they should be overly heavy on this content.
