Take a look at these metrics:
It’s an ad targeting a senior demographic that runs directly to a product page.
For every dollar our client has spent on this ad…
They’ve got back $3.15 in revenue.
Definitely a healthy return, considering the break-even ROAS for this particular product is 1.18.
We are sitting comfortably above break-even, meaning we are able to continue to scale and pump MORE money into this ad.
At this stage, it’s essentially a money printer.
And it all comes back to knowing what ROAS we need to hit in order to break-even.
With this number in mind, and a clear overview of our four key paid traffic benchmarks, we’ve been able to tweak and scale this for months now.
Happy days!
