Over the last few years, New Zealand has seen some pretty legit ecommerce brands rise through the ranks…
Particularly those in the health and wellness space.
With this rise, there has been a common theme:
Brand collabs.
Kiwi brands just love to collaborate.
And it’s doing them a lot of justice.
It’s good to get rid of the strict “competition” mindset every now & then and engage in a good old-fashioned collaboration…
There’s really not much downside to it.
You win, your fellow brand wins, and if you orchestrate it the right way?
Both of your audiences win.
When our clients come to us for advice on collaborations, the first thing we push for is a list share.
We mail our list promoting their products, and they (the other brand) mail their list promoting ours.
Simple.
Why do we push for this over joint social media posts?
Because with email, we’re dealing with warmer leads.
Many of those who have directly purchased from the brand…
You can’t guarantee that a brand’s Instagram/Facebook will have all of its buyers following it…
But with email, it’s a different story.
You deal with leads who spend money and are more likely to engage with and spend money on YOUR brand…
Rather than an Instagram follower who you have no idea is a customer of your collab’s brand in the first place.
If you’re a brand owner (who mails regularly) and want to run a list share this year, let us know
We’ve got a dozen juicy brands with very warm lists that might be a good fit…
