The most important factor behind our success at Frisson Media has been our ability to
leverage our assets.
Everything we have, we squeeze it for what it is worth.
- We leverage our work – using video for sales copy, emails to help with social media posts, customer reviews for ads, and so on
- We leverage our team – scheming and working together to turn ideas and “pipe dreams” into profitable campaigns
- We leverage our network – cooking up brand collaborations (list shares, joint promos etc) across our partners and connecting them with the relevant people and resources where
We make sure that all of our assets are leveraged to deliver maximum value for our clients.
Absolutely nothing goes to waste.
It all comes back to us squeezing what we have, for what it’s worth
Entire products and businesses have been built using this approach.
In the food industry for example:
- Pita Pit fry up their stale breads and sell them as “Pita Chips”
- The Wonky Box sell otherwise “defunct” fruit and vege at scale
Two companies making do with what they’ve got…and maximising its value.
Audit your current business and see what opportunities/assets you can take advantage of…
You’ll be surprised at what you might be able to cook up!
