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We’ve been working hand-in-hand with Forkit, a popular meal delivery service, to create a standout social media presence. Together, we’ve explored different types of content to keep Forkit’s audience captivated and informed. Here’s what’s worked so far!
1. Carousel Ads That Make An Impact:
Working with Forkit, we’ve developed carousel ads that showcase their delicious meal offerings. These ads have consistently been top performers, and after updating the menu and pricing, a revised version became their best-performing ad. This success confirms the power of product feature ads in attracting customer interest.
2. Relatable Videos That Connect:
We created a top-of-funnel (TOF) video with a more personal touch than Forkit’s usual product-centric approach. This video has performed exceptionally well on Facebook since its launch, demonstrating that content that resonates with the target audience can drive engagement and conversions.
3. Retargeting Ads With Star Appeal:
We collaborated on a retargeting ad featuring popular UFC fighter Kai Kara France, which continued to perform well even after his heavily anticipated flyweight championship fight. The combination of a celebrity endorsement and a first-time discount code encouraged potential customers to complete their purchases – many of which continue to use Forkit on a weekly basis!
4. Behind-the-Scenes Content That Engages:
One of Forkit’s best-performing social media posts showcased the people working behind the scenes. This type of content generated higher engagement, emphasizing the importance of showing the human side of a brand and its employees.
5. Entertaining Reels and GIFs:
We created popular reels that included behind-the-scenes footage of the Forkit kitchen and Chef Lucky in action. Additionally, monthly meal features using GIFs consistently engage hundreds of accounts. This shows that incorporating lively, interactive content adds excitement and drives engagement.
6. Educational Content That Informs:
We’re also experimenting with sharing educational content, for example, a carousel post about the history of meal prepping. This different approach proved engaging.
Our collaboration with Forkit has led to a diverse content strategy that includes engaging product feature ads, relatable videos, celebrity endorsements, and behind-the-scenes glimpses. We’ve found success in incorporating dynamic, interactive content and experimenting with educational posts to maintain audience interest. By continually refining our approach and adapting to audience preferences, Forkit continues to excel in its social media presence!
