Why Comment Replies Matter For Cold Traffic Success
When it comes to writing copy and creating ads for cold traffic… You need to make sure you leave no stones unturned. Your ad has to guide your reader in the most easily digestible way possible. And even if it is… You’ll still get confused readers that need your MANUAL guidance. Last year we launched […]
What We’ve Learnt Scaling Ordinary Mushrooms
It’s been about three months since we launched our internal brand Ordinary Mushrooms, and there have been A LOT of lessons so far. Starting a brand isn’t easy, but it’s not rocket science either. Ordinary Mushrooms has taught us a lot about what works (and what doesn’t) when it comes to building an eCommerce business […]
Is Your Brand Leveraging Its Assets?
The most important factor behind our success at Frisson Media has been our ability to leverage our assets. Everything we have, we squeeze it for what it is worth. We leverage our work – using video for sales copy, emails to help with social media posts, customer reviews for ads, and so on We leverage […]
Why You Should “Sell” Your Information For Opt Ins
A few weeks back, we launched a new webinar funnel for one of our legacy clients, Seleno Health. Frisson Media & Seleno Health have been working together for 3 years now, and one thing that has helped this relationship flourish is the founders’ deep understanding and knowledge of the products they sell. When it comes […]
Use THIS tool to help you scale
Take a look at these metrics: It’s an ad targeting a senior demographic that runs directly to a product page. For every dollar our client has spent on this ad… They’ve got back $3.15 in revenue. Definitely a healthy return, considering the break-even ROAS for this particular product is 1.18. We are sitting comfortably above […]
How We Secure Our Content Creators
Over the last few weeks we’ve been working on securing as much organic content as possible for Ordinary Mushrooms. We’ve found that the best way to do this is simply exchanging product with people in exchange for video/image assets and an honest review. While it’s easy enough to lock in an informal arrangement over a […]
Lessons from Our Brand’s ”Soft Launch”
Last week (early September, 2024), we released our first internal brand, Ordinary Mushrooms. It was an official “soft launch” – we announced the brand to friends and family, and focused on organic content to get the ball rolling. This approach saved us A LOT of headaches. Even with the eyes of our team members, things still […]
Crafting Banger Emails: The Key to Higher Conversions
Here’s an easy way to write banger emails: Match a market relevant topic to your product (ie the solution) Quick example of this: A recent email we sent for our client – the second of three emails we’re running for their Father’s Day promotion. Instead of a generic “get your father’s day gift here!!!” approach, we […]
New Zealand’s eCommerce advantage
Over the last few years, New Zealand has seen some pretty legit ecommerce brands rise through the ranks… Particularly those in the health and wellness space. With this rise, there has been a common theme: Brand collabs. Kiwi brands just love to collaborate. And it’s doing them a lot of justice. It’s good to get […]
How to fast-track your brand’s positioning
Authority is one of the best ways to cement positioning with your brand. You can organically build it over YEARS of consistency in understanding your product, your market, and their pain points… Or, alternatively… If you have plenty of money to spend? You can partner with an already reputable figure and fast-track this process. This […]