A few of our accounts are very “niche” in what they sell.
Acquiring customers via paid traffic can be a battle at times…
The good thing is, we have a reliable lifeline to keep the ship sailing:
Email marketing.
This is the tool we leverage for maximising repeat purchases.
And when it comes to these accounts?
We mail ALL the time.
As a result of this, we’ve managed to build some pretty strong relationships with these small but very passionate lists.
Email marketing doesn’t work for the accounts because we’re always pushing for sales…
It works because we show up for these customers REGULARLY with interesting ideas, stories, and angles.
We’re serving them, and letting them know that as our market:
We genuinely care for and want the best for them.
This is the thing with email marketing…
There’s more to it than just selling products.
It’s a tool for cultivating priceless relationships.
This is what we recommend to those looking at scaling without solely relying on paid traffic.
The more consistent you are with your campaigns, and the more you keep in contact, you’ll notice that people make it a habit to read your emails as much as possible.
They’re in your market, and you are the authority they enjoy listening to and following.
When you get to this stage, the sales come naturally.
The real money is in the relationship you’ve built with them.
This is the original LTV “hack”.
If you want to build these bonds with your customers, keep it simple:
