It’s a hill we will die on at Frisson Media:
Running a founders’ video as a
top-of-funnel ad.
Founder’s videos are one of the easiest strategies we use to get immediate runs on the board for new clients we onboard.
They build trust, friendly familiarity and relationships with both cold and warm leads.
Earlier this year, we released a founders’ video for a new client that helped drive a 250% increase in revenue within the first eight weeks.
Here are 3 reasons why this video worked (and continues to work) so well
1. It bleeds authority
From the hook to the close, Fraser (one of the founders) drops authority bomb after authority bomb.
“We are New Zealand’s first mushroom farm dedicated to brain health…”
“Mynd is the outcome of a breakthrough cultivation method…”
Right off the bat, these sentences are priming the viewers to TRUST the brand by showcasing the authority Mynd Mushrooms have.
Instant credibility goes a long way in sceptical markets…
2. It puts a face to the brand
Up until launching this, Mynd’s ads were strictly product-focused.
This is still important, but for new & upcoming businesses, putting a face (or faces) to the brand is crucial.
Faceless brands play the game on hard mode in competitive markets, especially those without a clear unique selling point.
3. It showcases a community
People will always root for the underdogs.
Think family-run businesses or those operated in smaller local towns.
Mynd is both of these.
Raglan is a small coastal community in New Zealand. It’s known worldwide for elite surfing conditions and is pretty popular amongst Kiwis.
Leveraging this community in the video was a no-brainer.
